Email marketing has been around for a while, but with the rise of e-commerce, email automation has become increasingly important for online businesses.
Automated email marketing helps businesses streamline their communication and reach customers with relevant messages at the right time.
In this article, we will discuss five ways to use ecommerce email automation successfully.
A welcome series is a sequence of emails that is sent to new subscribers to introduce them to your brand and encourage them to make a purchase. This series is an opportunity to make a great first impression and build a relationship with your new subscribers.
Your welcome series should include a personalized message, an introduction to your brand, and a special offer or discount to incentivize their first purchase.
The first email in the series should be sent immediately after someone subscribes. This email should be a simple welcome message that confirms their subscription and sets expectations for future emails.
The second email in the series should provide more information about your brand and products, and offer a special incentive to encourage the subscriber to make their first purchase. This could be a discount code, free shipping, or a free gift with purchase.
The third email in the series can be used to highlight your best-selling products or customer favorites. Include social proof, such as customer reviews or ratings, to reinforce the value of your products.
The fourth email in the series can be a reminder of the special offer or discount from the second email. It should contain a sense of urgency to encourage the subscriber to take action.
Abandoned cart emails are a powerful tool for recovering lost sales. These emails are triggered when a customer adds items to their cart but doesn’t complete the purchase. The email reminds them of the items they left behind and encourages them to complete the purchase.
To make your abandoned cart email more effective, try to add a sense of urgency. For example a limited-time offer or a reminder that the items may sell out soon.
These emails should be sent within 24 hours of the abandoned cart. The first email should remind the customer of the items they left behind and include a clear call-to-action to complete the purchase.
The second email can be sent a few days later and can offer a special incentive, such as a discount or free shipping. The motive being encouraging the customer to complete the purchase.
If the customer still hasn’t completed the purchase after the second email, you can send a third email as a last-chance reminder. This email should include a sense of urgency and a strong call to action to encourage the customer to complete the purchase.
Personalized recommendations are a great way to show customers that you understand their preferences and needs. Use data from their past purchases, browsing behavior, and demographics to suggest relevant products they may be interested in.
Personalized recommendations can be included in your welcome series, abandoned cart emails, and post-purchase follow-up emails as well.
There is no rocket science in creating personalized recommendations. You can use an e-commerce platform that includes recommendation features, such as product recommendations, and recently viewed items, or recommend complementary products to generate compelling emails.
You can also use customer data to create segments based on purchase history or demographics, and then tailor your emails and recommendations to each segment.
Win-back campaigns are designed to re-engage customers who haven’t made a purchase in a while. These campaigns can include a series of emails that offer a special incentive, such as a discount or free shipping, to encourage the customer to return to your store.
In this case, a marketing expert will have to use data from the past purchases of customers and capitalize upon their behavior to create targeted win-back campaigns.
How to begin? You can start by identifying the customers who haven’t made a purchase in a while. This could be six months, a year, or even longer, depending on your business.
Once you have identified these customers, create a series of emails that remind them of your brand and offer a special incentive to encourage them to make a purchase.
The first email in the series should be a simple reminder that you haven’t heard from them in a while and that you value their business.
The second email can offer a special incentive, such as a discount or free shipping. The eternal goal is to bring back the customer to your store.
The third email can be a last-chance reminder, with a sense of urgency and a strong call to action. It should make the customer take action.
Post-purchase follow-up emails are an important part of building customer loyalty. These emails should thank the customer for their purchase, and provide order confirmation as well as shipping details – while offering additional support or resources. You can also include personalized recommendations and encourage customers to leave a review or refer a friend.
The first email in the post-purchase follow-up series should be a thank-you message that confirms the purchase and provides details about the order and shipping.
The second email can be sent a few days later, and can include personalized recommendations based on the customer’s purchase history.
The third email can be a request for feedback or a referral, with a strong call-to-action to encourage the customer to share their experience with others. No doubt, word of mouth is very valuable.
If you want to implement ecommerce email automation perfectly, you’ll need an email automation platform that allows you to create and send automated email campaigns. There are many email automation platforms available, but we recommend Omnisend.
Omnisend is a powerful e-commerce email and SMS marketing platform that offers a variety of automation features, including welcome series, abandoned cart emails, personalized recommendations, win-back campaigns, and post-purchase follow-up.
It also includes segmentation and targeting features, which allow you to create targeted campaigns based on customer behavior, demographics, and preferences.
Omnisend can help you create dynamic content, such as personalized product recommendations, and track the performance of your campaigns with detailed analytics and reporting.
Ecommerce Email automation is a powerful tool businesses looking to increase sales, build customer loyalty, and streamline communication. By implementing these five email automation strategies and using a platform like Omnisend, you can create effective email campaigns that reach customers with relevant messages at the right time.
Do not forget to test and optimize your campaigns regularly, and use customer feedback to improve your communication and build stronger relationships with your audience.
If you have a lot on your plate already, it is never going to be easy for you to pull it off single-handedly. Instead, you should get professional help. Team Rhino Marketing Consultants is the best option in this case as the company is the official partner of Ominsend.
Based in Dubai, the company holds an impressive reputation in the international market. Let us handle your email campaigns for e-commerce and see the results yourself. We are eagerly waiting to serve you with up-to-date marketing services.
Mar 28, 2023