A Digital Transformation of Helios Retreats with a Luxury Shopify Website
About Client
A Digital Transformation of Helios Retreats with a Luxury Shopify Website
Founded in 2015 by Hugo Martini, Helios Retreats is a luxury wellness travel brand curating transformative experiences across the world.
Built on the belief that true fulfillment comes from balance and connection, each retreat blends movement, mindfulness and community – designed to help guests reset and rediscover themselves.
The Challenge:
When Helios Retreats approached Team Rhino Marketing Consultants, their digital presence didn’t reflect the premium quality of their in-person experiences. The existing Squarespace website was simple and functional but lacked the luxury aesthetics, storytelling depth and technical sophistication that a brand of Helios’s caliber demanded.
Our challenge was to reimagine their online presence – transforming a static website into a dynamic brand experience that mirrored the serenity and sophistication of the retreats.
The goal was clear:
- Reposition Helios as a leader in luxury wellness retreats
- Create a visually immersive platform that mirrors their brand ethos
- Improve navigation, booking flow and SEO performance
- Empower the Helios team with a scalable and easy-to-manage backend
The Strategy:
Our goal was to translate Helios Retreats’ philosophy of balance and serenity into a digital experience that feels intuitive, elegant and emotionally resonant.
Design Execution
Team Rhino’s design and development process focused on creating a seamless, mobile-first experience that mirrors the calm luxury of Helios Retreats, while giving their team full control over content management.
Experience Design (UI/UX)
We reimagined the digital journey through mood boards, wireframes and design sprints focused on user simplicity and emotional connection.
- Mobile-first layout optimized for 65% of mobile users.
- Immersive imagery and minimal grids for storytelling.
- Streamlined booking flow – Explore -> Select -> Reserve
- Fast-loading pages with advanced image compression
Information Architecture
We rebuilt the website structure from the ground up, prioritizing clarity and conversion.
- Grouped retreats by destination and experience type
- Logical navigation that guides discovery -> decision
- Simplified page hierarchy for faster booking
- Emotional yet structured retreat detail pages
Custom Backend:
To ensure long-term scalability, our developers built a fully dynamic no-code backend through Shopify’s customizer.
- Modular sections for retreats, banners and galleries
- No hard-coded content – complete visual and text control
- SEO-friendly, performance-optimized architecture
The Outcome:
The new Helios Retreats website now mirrors the serenity and sophistication of their physical retreats – luxurious, intuitive and future-ready. Visitors now spend longer exploring retreats and converting with fewer clicks
Client’s Testimonial
At the end of the project Hugo Martini – The founder of Helios Retreats messaged us with his review:
“We worked with team Rhino to re-do our website and move from square space to Shopify. I can honestly say they have completely transformed our new website in a powerful e-commerce platform. The new site is clean and crispy. Clean and easy to navigate. I cannot recommend them enough if you’re trying to elevate your business.”
