NARA Space A Multi-Brand Shopify Store Built for the UAE Market
About Client
A Mobile-First Shopify Build for a Growing UAE Multi-Brand Store
This Shopify case study highlights how Team Rhino Marketing Consultants, a Shopify Select Partner, designed and developed a custom Shopify store for NARA Space, a UAE-based e-commerce brand offering a wide range of products across multiple categories. The project focused on building a cohesive, mobile-first shopping experience that could accommodate a broad product catalogue while keeping the browsing and buying journey intuitive and fast.
About the Brand: NARA Space
NARA Space is a UAE-based online store built around the idea of everyday essentials, all in one place. The brand offers a diverse catalogue spanning home and kitchen appliances, beauty and personal care, consumer electronics, kids' toys, mobile accessories, power banks, bags, and car accessories making it a genuine one-stop shop for UAE shoppers.
With a strong focus on fast delivery and customer experience, NARA Space aims to deliver a reliable and convenient shopping journey across its full product range, building trust with every order.
Shopify Challenges: Multi-Brand Complexity, Mobile Experience & Local Payment Needs
Running a multi-brand product store comes with a specific set of challenges that single-category retailers rarely face. NARA Space needed a design and development approach capable of handling a wide and varied product catalogue without making the store feel overwhelming or difficult to navigate.
With a significant portion of UAE shoppers browsing and purchasing on mobile, the store required a mobile-first build from the ground up not simply a responsive adaptation of a desktop layout, but a shopping experience conceived entirely around the mobile user.
There was also a clear need to integrate a Buy Now Pay Later solution relevant to the UAE market, offering customers greater flexibility at checkout. On top of that, the brand needed a delivery information widget built directly into the product detail page using custom code, so shoppers could see clear delivery expectations before committing to a purchase.
Rounding out the brief, NARA Space wanted a more dynamic and engaging homepage, with custom search functionality and live social content to bring the store to life.
Shopify Design & Development Strategy
TRMC approached the NARA Space project with a mobile-first mindset at every stage of design and development. Rather than adapting a desktop experience for smaller screens, the entire layout and user flow was conceived with the mobile shopper as the starting point, then scaled thoughtfully for desktop.
The store structure was built to handle a wide multi-brand catalogue, with navigation and category architecture designed so shoppers can find what they need quickly, regardless of how broad the range gets.
As a Shopify Select Partner, TRMC brought both platform expertise and custom development capability to the project, ensuring that every feature was built to perform reliably, not just look good.
Custom Features & Development Highlights
A custom delivery widget was developed and embedded directly on the product detail page. Built using custom code, this widget gives shoppers immediate visibility of expected delivery timelines without having to leave the page reducing friction and supporting confident purchase decisions before reaching checkout.
To meet the growing appetite for flexible payment options across the UAE, NARA Space was integrated with Tabby, one of the region's leading Buy Now Pay Later platforms. This allows customers to split payments at checkout, making higher-value purchases more accessible and helping improve overall conversion.
A text-animated search bar was developed as a bespoke functionality within the store. Rather than a static input field, the animated prompt cycles through product categories and suggestions actively guiding users to explore the catalogue and improving discoverability across a wide and varied product range.
An Instagram feed integration was implemented at the bottom of the homepage, surfacing real-time social content directly on the site. This keeps the homepage feeling active and current, reinforcing the brand's presence while building organic trust with new visitors.
Shopify Results: A Scalable, Mobile-Ready Multi-Brand Store
The newly built NARA Space store delivers a clean, mobile-first shopping experience capable of comfortably supporting a diverse and growing product catalogue. The combination of custom development, locally relevant payment integration, and dynamic on-site features positions the brand strongly within the UAE's competitive e-commerce landscape.
Thoughtful touches like the delivery widget and animated search give the store a considered, purposeful feel, providing shoppers with the confidence and tools they need to browse and buy with ease.
The Outcome
NARA Space is now equipped with a Shopify store built specifically for the demands of a multi-brand UAE retailer, mobile-first by design, locally relevant in its payment options, and elevated by custom functionality that goes well beyond what off-the-shelf solutions can offer.
This project reflects the depth of expertise that Team Rhino Marketing Consultants brings to every engagement. As a Shopify Select Partner, TRMC combines platform knowledge with genuine development skill, delivering results that are as functional as they are polished. The new platform is built to support NARA Space's growth across the UAE and beyond.
