A Premium Shopify Redesign with Custom Development & Brand Transformation
About Client
A Premium Shopify Redesign Focused on Brand & Experience
This Shopify case study highlights how Team Rhino Marketing Consultants redesigned and developed a premium Shopify store for Lurenci (formerly Furendi), a Netherlands-based e-commerce brand. The project focused on improving the overall look and feel of the website, enhancing product presentation, and creating a more refined and professional online experience.
The brand had an existing website that had been live for 2 to 3 years, but the design lacked a strong visual identity and did not reflect a premium brand. The goal was to uplift the overall experience, improve usability, and reposition the brand with a more modern and polished Shopify store.
About the Brand: Lurenci Retail & E-Commerce Experience
Lurenci is an e-commerce brand focused on offering functional and design-led products that make everyday life easier and more enjoyable. The brand combines modern aesthetics with practical functionality, delivering products that are both useful and visually appealing.
With a strong focus on quality, reliability, and customer experience, Lurenci aims to provide a smooth and trustworthy shopping journey while building a premium brand presence.
Shopify Challenges: Outdated Design, Weak Identity & Localisation Needs
The existing Lurenci (formerly Furendi) website lacked a professional and premium look, which affected the overall perception of the brand. After being live for several years, the website required a complete design uplift to match modern e-commerce standards.
There was also a need to improve product presentation and create a more engaging experience for users. The brand required stronger visual storytelling on product pages, including better use of images, videos, and structured content.
Another key requirement was to build the website primarily in German, ensuring that the store is aligned with its target audience. In addition, the brand needed a refreshed identity, including a new name and logo.
Shopify Design & Development Strategy
Team Rhino Marketing Consultants approached the project with a focus on premium design and customised Shopify development.
The client selected the Prestige Shopify theme as the base, as it aligns well with drop-shipping integrations. However, the theme was heavily customised to create a unique and tailored experience, making the final website a custom-developed Shopify solution.
The website was built primarily in German, ensuring that all content and user experience elements are aligned with the local audience.
At the same time, we supported the brand transition from Furendi to Lurenci, including the design of a new logo to reflect a more refined and premium identity.
Premium Design & Product Experience Enhancements
The Lurenci Shopify store was redesigned to deliver a cleaner, more modern, and premium look.
A new logo was created to replace the old one, helping strengthen brand identity and improve visual consistency across the website.
On the product page, detailed descriptions were added along with images and videos placed below the main product images, allowing users to better understand the product and increasing engagement.
A “complete the look” feature was implemented on product pages, showing related products tailored to each item. This helps guide users towards additional purchases and improves the overall shopping experience.
A custom section was also developed for lifestyle images and videos, where changing the product image dynamically updates the content displayed on the left side. This creates a more interactive and visually engaging experience.
Engagement & Dynamic Content Features
To keep the website fresh and engaging, an Instagram feed was integrated into the homepage. This allows the brand to showcase real-time content and maintain a dynamic presence.
These features help improve engagement while making the website feel more active and visually appealing.
Shopify Results: Improved Experience & Brand Positioning
The redesigned Lurenci website now offers a significantly improved look and feel, presenting the brand in a more premium and professional way.
The combination of custom design, enhanced product pages, and interactive features has improved the overall user experience, making the website more engaging and easier to navigate.
Client Testimonial
At the end of the project, the Lurenci team shared their feedback on working with Team Rhino Marketing Consultants:
“I recently hired Team Rhino to implement a custom functionality on my Shopify store, and the experience was excellent. He understood the requirements clearly and delivered exactly what I had explained. The design was clean, well-structured, and the functionality worked flawlessly without any bugs. I truly appreciate his professionalism, attention to detail, and ongoing support throughout the project. I would highly recommend him to anyone looking for reliable Shopify development services.” — Finn, Owner
The Outcome
Lurenci (formerly Furendi) is now positioned as a more refined and premium e-commerce brand, supported by a custom-developed Shopify store tailored to its needs.
This project highlights Team Rhino Marketing Consultants’ expertise in transforming existing Shopify stores through design, development, and branding. By combining a premium visual approach with custom functionality and localisation, the new platform is built to support engagement, scalability, and long-term growth.
